Monday, May 08, 2006

Salon.com Books | Hipster rebel punk outsiders -- 99 cents a dozen

Salon.com Books | Hipster rebel punk outsiders -- 99 cents a dozen: "1944 essay 'The Culture Industry: Enlightenment as Mass Deception,' by the German-Jewish refugee scholars Max Horkheimer and T.W. Adorno (from their book 'Dialectic of Enlightenment'). All human needs, they write, are 'presented to individuals as capable of fulfillment by the culture industry,' but 'individuals experience themselves through their needs only as eternal consumers, as the culture industry's object.' The point here is 'the necessity, inherent in the system, of never releasing its grip on the consumer, of not for a moment allowing him or her to suspect that resistance is possible.'"

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