Monday, November 27, 2006

people with money are different

By “priming” unconscious thoughts in similar ways, the researchers found that students with money on their minds, while clearly self-reliant, were less likely than peers who had not been primed to lend assistance: twice as slow to help a confused student on a word problem and about twice as cheap when asked to donate to help needy students.

Having money on the mind even caused the students to put more distance — literally — between themselves and others. Instructed to place two chairs together to meet another student, they put the chairs about 47 inches apart, compared with 31 inches for the students who had not been prompted.

The researchers say this effect of money is plainly evident in everyday life. People with resources do not recruit friends to help run a party. They hire a caterer. Students with money do not give a moving party with pizza. They hire a mover.

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